BOSCO
Bosco is a unique lifestyle brand, inspired by the passion and emotion of sport. It was created by Russia’s premier design, fashion and retail group, Bosco di Ciliegi. We offer something no-one else does: Olympic kits for athletes and for fans.

Bosco has long been an established name in Russia, and after receiving the ‘New Brand Award’ at the World Exhibition of Sports Manufacturers ISPO-2004, that winning reputation went global. We specialise in the design, technical development, production, sales and marketing of sporting goods. Our brand is defined by three overarching principles: support for the Olympic Movement; national pride; and an open, inclusive attitude to the world.

Bosco is the exclusive sponsor of the Russian Olympic and Paralympic teams. We have been the official apparel suppliers to Russian teams for five consecutive Olympic Games: Salt Lake City 2002, Athens 2004, Turin 2006, Beijing 2008 and Vancouver 2010. We will be supporting our athletes again at London 2012, Sochi 2014 and Rio 2016.

Bosco is also the General Partner of the Sochi 2014 Olympic and Paralympic
Winter Games, and the General Sponsor of the
Russian Olympic and Paralympic teams.


The Olympic patchwork quilt, developed by Bosco’s creative department and given to the Sochi 2014 Organising Committee, will be the official Look of Russia’s first Winter Games.

Our goal was to represent a diverse range of emotions and feelings, connecting concepts like Motherland, Family, Culture, Time, Olympism, Peace, Nobility, Friends, Memory, Honour, Dreams, Beauty, Freedom, Pride, Warmth, Happiness, Greatness, Reliability, Victory, Creativity, Hospitality, Creation, Future, Russia, Planet Earth.
Every region in the world is proud of its unique origins, and it is no different in Russia. That is why there are so many different local traditions, songs and crafts that highlight the individuality of their creators, each valuable in its own right. Bosco had a wealth of choices to represent Russia’s rich diversity, but in the end we settled on something familiar, warm and welcoming: the patchwork quilt.

In the concept design, every patch was infused with the history and personality of traditional crafts from each of Russia’s 89 regions: in a single tapestry we combined Uftyuzhskaya painting and Vologda lace, Gzhel and Zhostovo painting, Kubachi patterns and the flowers of Pavlo Posad shawls, Mezenskaya painting and Khokhloma, Yakutsk patterns, fabrics of Ivanovo and other distinctive Russian patterns. That is how we arrived at a modern, distinctive and unmistakeably Russian Look of the Games.

THE OLYMPIC PATCHWORK QUILT